Skin-safe by design
Certified materials tested for harmful substances, because what touches your skin matters.
OEKO-TEX® CERTIFIED
THE NEXT WAVE
A NEW ERA OF MIDORI
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Why Midori
MADE FOR MORE DAYS IN THE SUN.
Our line is made of LYCRA® XTRA LIFE™, a fabric renowned for its durability, chlorine resistance, sustainability, and shape retention. It outlasts traditional fabrics by up to 10 times.
Thoughtfully made
Low-waste production, eco-conscious dyes, and excess fabric is repurposed for pet
MINIMAL WASTE
Built in Sun Protection
UPF 50+ protection helps block 98% of harmful UV rays so you can enjoy more of the day.
UPF 50+
From Skimpy To Full
Find your coverage
Skimpy
Cheeky
Moderate
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MEET THE FOUNDER
It started with a one-way ticket to O‘ahu.
In the summer of 2011, founder Rachel Midori packed a suitcase with bikinis and headed to O‘ahu. What began as an adventure became a swimwear brand designed for confidence, comfort, and a life lived in the sun.
WORN BY 300,000+ WOMEN
Real reviews from women who swear by MIDORI.
4.98 average
32,000+ reviews
I’ve been buying from Midori for two years and every piece is beautifully made, flattering, and made to last.
As a Florida girl, I’ve tried so many brands—but nothing fits like Midori. The material and fit are amazing.
The perfect amount of support without feeling overly padded. Comfortable for full-day adventures and still makes me feel amazing.
The fit is perfect, the support is incredible, and nothing digs in. This is officially my go-to set for paddleboarding.
